Repo Men Viral Reality Game Begins
| Meredith Sweet |
Lone Shark Games and Wired Magazine, in conjunction with Universal Pictures, have teamed up to introduce a viral “reality game” to promote the upcoming Jude Law and Forest Whitaker film Repo Men, due out March 19.
“Reality games” are a new way of generating buzz about an upcoming movie; The Dark Knight did this through a massive, Webby Award-winning campaign involving The Joker taking over major “Gotham City” publications and media outlets. Now it’s time for the people to be hunters rather than Gothamites; in accordance with the storyline, players can sign up to be “repo men” and hunt down the four “runners,” who are in severe arrears on their payments of their artificial organs, or artiforgs.













