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What Makes Nintendo Relevant in the Video Games Industry?

Posted under News by Justin Oung on Thursday, August 8th, 2013 -

In an interview with Steve Boxer of CVG, Satoru Iwata explains what has kept Nintendo a unique brand that can differentiate itself from others in the industry.  The strategy that the company employs in keeping their own Intellectual Property in-house is one that has kept Nintendo in business for over 30 years.  As Sega moved from console sales to developing software for other corporations, Nintendo stuck with the development of their own unique product in order to promote longevity and save jobs within the corporation.

Iwata explains:

“If I was to take responsibility for the company for just the next one or two years, and if I was not concerned about the long-term future of Nintendo at all, it might make sense for us to provide our important franchises for other platforms, and then we might be able to gain some short-term profit,”

His answer for why Nintendo doesn’t release titles on other platforms is a direct message to the industry on creating long-term goals for developers as well as publishers.  It has been too often that we have seen some of our favorite video games creators shut down due to bad corporate policies, decisions made by men in suits instead of those making the software, and buyouts from larger corporations eliminating the competition.  Nintendo intends on branding their own licenses so that those fans of current and future franchises will be able wax nostalgic and share their experiences with future generations of gamers.  That sounds pretty smart, actually.

At least one fan has created a video showcasing current and upcoming releases for the underdog Wii U console:

Iwata blames poor sales of Nintendo hardware and software on higher expectations.  Also, Nintendo has suffered a great deal due to hardware and software piracy and is in the process of prosecuting those responsible for profiting from their loss.

Perhaps Nintendo’s profit margin is falling on Wii U consoles due to aggressive marketing tactics that left very little for the end-user, who expected more titles and franchises from the original Wii.  It seems as if the general consensus among hardcore gamers is that the system has become a casual console for casual gamers, and as Nintendo continues to add more titles from third party publishers, they have yet to shake the stigma in selling the original Nintendo Wii.

Only time can tell whether Nintendo can pull itself from the ashes to rise again for a new generation of gamers, or fall from grace with the rest of the great developers of yesteryear.

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One comments… read them below or add one

  1. Marie Smith says:

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