In the past few years, Nintendo has been hard at work ruining its reputation with its more dedicated fanbase, and this news is not going to help much. The company has begun claiming ad revenue on user created “Let’s Play” and similar videos on YouTube. They’re not blocking them outright, only forcing them to run ads with the revenue going to Nintendo.
This is obviously a huge problem for many of the websites and individuals who use Let’s Play, walkthrough, and commentary videos as a source of income.
Nintendo has issued a statement to GameFront saying:
As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a Youtube partner and as such in February 2013 we registered our copyright content in the Youtube database.
For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on Youtube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.
While that’s a very nice way of explaining it, it does little to nothing to justify the decision. Granted, they are completely in the legal right to do so, but if they were looking for a way to further distance themselves from the core gaming demographic, they certainly found one.